1/4. WHAT IS HAPPY CHILD INTERNATIONAL?
The charity Happy Child was created by Sarah De Carvalho. You can read all about HCI here at the official website. For now and informally, when I tell people about this charity I refer to it as a wonderful mission to rescue kids from the streets and a life of prostitution, and reintegrate them back into their families and communities. Very little I write can enforce how important a mission like this is, except to say that if it rescues just one child from such terror then it would be worth every penny raised.
So far they have saved over 10'000 children.
2/4. DORRALLDO MEDIA MEETS GARY LINKER @ HAPPY CHILD INTERNATIONAL EVENT
Spurs & England legend Gary Lineker
Gary Lineker is a global ambassador for this wonderful mission, and I was lucky enough to meet him at this most recent HCI event held at Canning House. Gary is a childhood sporting hero of mine - a Spurs & England legend, and now of course a top sports broadcaster and documentary producer. I still vividly remember that glorious equaliser against West Germany in the semi final 1990, and of course being heartbroken for weeks after England failed at the penalties on that occasion...
3/4. ITS A PENALTY CAMPAIGN
The 'It's a Penalty' campaign is already proving to be a massive success. The campaign was described as one of the best ever crime prevention initiatives by the MET police after the Brazil World Cup. The campaign is an attempt to raise awareness among those travelling to Brazil for the FIFA World Cup and the Rio Olympic Games that any engagement in sexual exploitation with a child will result in prosecution both in Brazil and their home country. It's a Penalty has received tremendous support and solid backing by governments, legal agencies and international sports stars.
4/4. FUTURE
This campaign rides high on the back of the enormous international attention Brazil will receive between 2014-16 as the nation hosts two major global sporting events. And it will continue from there, gaining attention through future sporting campaigns including the Hong Kong 7s, the FIFA World Cup in Russia during 2018, and with the support of major sport stars such as Usain Bolt and David Luiz.